AEDEM
NoticiasThe 23rd CBIM2018 International Conference
The 23rd CBIM2018 International Conference welcomes academics, professionals and doctoral students from around the world to a rigorous, candid, but friendly discussion of current topics in B2B Marketing.This year the theme will be “Sustainable Business Models: Integrating Employees, Customers and Technology” and the Conference will bring together the leading worlds’ experts to debate on B2B Marketing. Abstracts are invited on all aspects of B2B Marketing and in particular to cover, not limited, the following suggested topics:
- Trust
- Power
- Talent management
- Marketing Capabilities
- Communication
- Business Ethics
- Sustainability
- Marketing strategy
- Servitization
- Business models
- Absorptive capacity
- Collaboration and co-opetition
- Marketing Innovation
- Family firms
- Customer engagement
- New forms of communication with customers (e.g., social media)
- Customer orientation
- Franchise
- Key account management
- Supply chain management
- Sales management
- Social Media Marketing
- Buyer behaviour
- Industry 4.0
- Internet of things
- Blockchain
- Big data
- Digitalization
- Augmented reality and virtual reality
- Artificial Intelligence; disruptive technologies
- Networks